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Concept development for:
- Ad campaigns
- Tag lines
- Themes for annual reports
Editing/proofreading for:
Websites, articles, cover letters, PowerPoint Presentations and other corporate marketing materials written by an internal staff, but require:
- Change in copy tone to speak more appropriately to the target audience
- Clear, consistent messaging
- Stronger content organization and flow of information
- Simpler language structure
- Proofing for grammar usage and typos
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Copywriting, including:
- Capabilities, product and sales brochures
- Direct mail campaigns
- Annual reports
- Websites
- E-newsletters
- Articles
- Internal employee communications
- College view books and recruiting materials
- Marketing letters
- Event promotions
- Radio and video scripts
- Speech writing
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